List Building is the Secret
List building is the true key to genuine long term profits in any business both on the internet and in the brick and mortar business world.
If you have a substantial email list or mailing list you can send an offer to you can make profits on demand.
Really think about that. Most online business owners know "the money is in the list".
They know if you have a list of 10,000 targeted double opt in email subscribers you can reasonably expect to make 50 cents to $2 per subscriber every month simply by sending email offers to those subscribers.
In dollar terms that means a targeted list of 10,000 email subscribers should be worth $5,000 to $20,000 in monthly income to you.
And when you add 1,000 new subscribers you get a monthly income bonus of $500 to $2,000 a month.
That's why list building online is so vitally important and so tremendously exciting.
What most local business owners have missed is the amazing value of list building in the offline brick and mortar business world.
An email list or a physical mailing list of highly targeted prospects or, better still, paying clients, can be worth as much or even more to an OFFLINE business.
Keep in mind most brick and mortar businesses have far more sophisticated infrastructures than online businesses.
A local business usually has a building where they do business from. Often they have a retail store.
They have staff who can answer the phone and one on one inquiries.
They can physically demonstrate products and services to prospects who visit their premises.
The average local business can easily make high ticket sales that would be exceptionally difficult to make online.
And here's where this gets really exciting.
Most offline businesses have a huge infrastructure set up, they're spending serious money on advertising and marketing and they have massive highly targeted foot traffic moving through their business premises.
Yet most of them do NO serious list building at all.
Think about the numbers here.
Your average retail business will get 200 to 1,000 people walking into their store every day. These are all highly targeted prospects or paying clients.
That's 6,000 to 30,000 people every month. And even if half of those are repeat clients that's still 3,000 to 15,000 new highly targeted prospects a month.
Imagine doing some low key list building in the store...maybe by having a free prize drawing.
Visitors to the store have to enter their name, email address, mailing address and phone number so they can be notified if they win the highly targeted prize on offer.
And imagine just 10% of those people walking into the store in a month enter the prize draw and join your list.
That would build your list by 600 to 3,000 email subscribers every month. Or 7,200 to 36,000 email subscribers a year.
And this whole process gets even more amazing.
If you're sending email offers out to a list of over 7,000 highly targeted email subscribers you should be making $1,800 to $7,000 for every email you send.
And you could be sending an email every week!
Also your chance of making sales of high ticket lines is many times higher because you can send your prospects into a physical store where they can look at the products, try them out and talk to a real live staff member.
They're not worried about ordering online and getting a junky product arriving on their doorstep or getting ripped off in some kind of internet credit card fraud.
They already know the business exists...they've been inside it...and they know they can go physically check out and pick up the product if they want to.
And in the example above I've given you the low figures.
If you had a list of 36,000 highly targeted email subscribers you should be making $9,000 to $36,000 in sales for every email you send.
If you're a business owner you'd be flat out crazy to turn down such an amazing and lucrative revenue stream.
