Important Email Facts from www.offlinebiz.com for the
Local Business Person
Here are some stats about email marketing from E-commerce Times:
E-mail marketing delivers a US $51.45 return on investment (ROI) for every marketing dollar spent, according to the Direct Marketing Association.
Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research, and two out of three people surveyed said they read e-mail every day of the week.
Further, a survey of 55,000 consumers by Decision Direct Research revealed that the number of respondents that visited a Web site when they received an e-mail promotion increased to 62 percent in 2007.
# 66% of those surveyed said they had made a purchase because of a marketing message received through email. - ExactTarget, "2008 Channel Preference Survey" (2008)
# 2/3rd of US Internet users surveyed said email was their preferred channel for written communications between friends. - ExactTarget, "2008 Channel Preference Survey" (2008)
Also fascinating from that website you reference are the reasons why businesses are not using email marketing:
"1. They're busy running their business so they lack the time to learn new marketing strategies.
2. They lack the internal technical resources and expertise to get the job done."
They also say:
"Don't look for the cheapest vendor or you'll get what you pay for. At about $0.01 per e-mail sent, e-mail marketing costs only a small fraction of traditional postal mail. With this type of cost savings, and for less than the cost of a part-time employee, you should be able to hire a professional services firm to manager your e-mail marketing program."
